Why You Need Effective Branding

What is a Brand?

A brand is a distinct perception that consumers have about your business. This perception is built over time by several factors including the way they experience your goods and services, how awesome (or crappy) your customer service is, and what your values are.

Simply put, your brand is a vibe. Whether it is known to be a good vibe or not will always be based on who you are, what you stand for, how people interact with you, and how you make them feel.

What is Brand Identity?

Your brand identity is the group of visual elements that help communicate your brand. This includes your logo, color palette, typography (fonts), style of imagery, and messaging. Not only do these components communicate the personality of your brand, they also help you to be memorable and recognizable in the minds of consumers.

Since your brand identity plays a critical role in your brand’s success, you will find that working with a brand identity designer can help to provide the effective branding you need. Instead of just picking random colors or fonts out of thin air, they use strategy to create a polished, unique look that can be infused throughout your website, business cards, and other marketing tools. An identity designer can also create brand guidelines so that your marketing campaigns and graphics stay consistent as you work to promote your business.

To sum it all up – your brand is your reputation. It’s who people perceive you to be. It’s what you stand for at the core. Think of branding as the casual, sporty, or professional outfit that your business wears everyday to help your personality shine.

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