Why You Need Effective Branding
What is a Brand?
A brand is a distinct perception that consumers have about your business. This perception is built over time by several factors including the way they experience your goods and services, how awesome (or crappy) your customer service is, and what your values are.
Simply put, your brand is a vibe. Whether it is known to be a good vibe or not will always be based on who you are, what you stand for, how people interact with you, and how you make them feel.
What is Brand Identity?
Your brand identity is the group of visual elements that help communicate your brand. This includes your logo, color palette, typography (fonts), style of imagery, and messaging. Not only do these components communicate the personality of your brand, they also help you to be memorable and recognizable in the minds of consumers.