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Authentic Living Rebrand

Detroit, MI

Authentic Living, LLC. launched in 2019 with the mission of helping people better understand and navigate transistions in life. In 2021, we partnered with the company again to construct their official brand identity and relaunch with a clear focus on its target audience, mission, and services.

We walked the team through our branding process to help them discover who they were at the core so we could tell their story in a brand new way. The process involved designing a new logo to be the identifying mark for the company and establishing a new suite of brand colors.

Color Palette:

The rebranding strategy included overhauling the Authentic Living website so that its new coaching and mentoring services were highlighted: 



We also implemented conversational booking modules where visitors could easily secure time for the service they were seeking and included transparent pricing details for each:

The last phase of the project is where we designed and delivered marketing materials for the team to take to in-person events. These included branded items such as business cards, flyers, and rack cards.

Project Deliverables:


  • Brand identity design
  • Web design
  • Light Photography
  • Graphic Design

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